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ABM platform.

Factor Decisions™ is an intelligent prospecting platform designed for sales and marketing teams. It provides actionable insights based on first-party, compliant, opt-in buyer intent data, helping users connect with the right prospects at the right time.

Factor Decisions™ delivers account-based insights, decision committee identification, real-time intent tracking, and detailed analyses of decision timelines and cycles. These tools help users tailor their outreach and drive meaningful engagement.

The platform relies solely on compliant, opt-in data collected from buyers who willingly share their intent, ensuring adherence to regional data protection regulations.

Factor Decisions™ spans various industries, including retail, healthcare, financial services, manufacturing, technology, and more, providing tailored insights specific to your market.

Intent data reveals prospects actively researching solutions, their priorities, and decision-making timelines. By leveraging these insights, you can create targeted campaigns, optimise messaging, and connect with decision-makers when they’re most ready to engage.

The platform’s differentiation lies in its compliant, first-party data, combined with advanced tools like decision committee mapping and real-time intent tracking, all in one centralised hub.

Yes, the platform provides detailed decision committee identification, helping you focus on the key stakeholders involved in purchasing decisions.

Subscribers can access insights through a user-friendly dashboard that includes account highlights, intent signals, and actionable recommendations tailored to your business goals.

Factor Decisions™ analyses behavioural patterns and buying cycles to provide a clear view of where prospects are in their decision-making process, enabling timely and relevant engagement.

The platform includes tools for account insights, real-time intent tracking, decision cycle analysis, tailored introductions, and decision committee identification.

Sales and marketing professionals in B2B organisations, especially those focused on account-based marketing or intent-driven campaigns, will benefit greatly from the platform’s capabilities.

Yes, Factor Decisions™ supports organisations across various regions and verticals, providing insights that align with both local and global market strategies.

The data is updated in real-time, ensuring you always have the latest insights to act on emerging opportunities.

Subscribers have access to professional services, including tailored introductions and advisory sessions, to maximise the platform’s effectiveness.

By delivering precise, intent-driven insights and tools, the platform empowers you to engage with prospects effectively, shorten sales cycles, and improve conversion rates.