Georgina takes on the role as the Operations and Customer Experience Manager at Factor, where she plays a pivotal role in driving customer satisfaction and optimising operational efficiency. Her key responsibilities include overseeing logistics, coordinating venue management, and all on-site operations to ensure seamless event execution. She also prioritises building strong relationships with clients while leveraging her extensive experience in the events and performance industry to craft unforgettable experiences.

Originally from England, Georgina holds a 1st Class Honours degree in Drama, which sparked her passion for both creative innovation and organisational excellence. With years of experience in the touring theatre sector, she has brought her expertise in event planning and coordination to her role at Factor.

Outside of work, Georgina enjoys exploring Sydney’s vibrant coastline, finding inspiration in its natural beauty. A passionate foodie, she delights in discovering new restaurants often uncovering hidden gems along the way. Her love of travel further fuels her creativity, as she continuously seeks new destinations, cultures, and cuisines to inspire both her personal and professional pursuits.

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