Factor
Advisory™
In the evolving landscape of business and technology, market dynamics have significantly altered, leading to shifting customer expectations, strained business resiliency, and accelerated demands for digital transformation.

The key to thriving amidst these changes is a relentless focus on the customer. Companies that prioritise customer-centric strategies experience growth at more than double the rate of their less customer-focused counterparts. Leverage research services like Factor Directions to transform your organisation into a customer-centric powerhouse and bridge the gap between ambitious goals and outstanding outcomes.
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Tailored
Advisory
Receive expert guidance customized to your specific needs and challenges. Our advisory services provide actionable insights, strategic recommendations, and comprehensive analysis to help you navigate complex market dynamics and achieve your business objectives.
Customer
Keynotes
Engage with industry-leading thought leaders through exclusive keynotes designed to inspire and inform. Gain valuable perspectives on emerging trends, innovative strategies, and best practices that drive customer-centric success.
Strategic
Vision
Develop a forward-thinking strategy with our in-depth research and market intelligence. We provide you with the tools and knowledge to anticipate changes, seize opportunities, and position your organization for sustained growth and competitive advantage.
Tailored
Advisory
Receive expert guidance customized to your specific needs and challenges. Our advisory services provide actionable insights, strategic recommendations, and comprehensive analysis to help you navigate complex market dynamics and achieve your business objectives.
Customer
Keynotes
Engage with industry-leading thought leaders through exclusive keynotes designed to inspire and inform. Gain valuable perspectives on emerging trends, innovative strategies, and best practices that drive customer-centric success.
Strategic
Vision
Develop a forward-thinking strategy with our in-depth research and market intelligence. We provide you with the tools and knowledge to anticipate changes, seize opportunities, and position your organization for sustained growth and competitive advantage.
Maximise your impact
Stay Ahead Of Change
Understand and interpret market dynamics and develop a deeper understanding of your customers and competitors.
Conquer Your Priorities
Apply proven approaches with confidence and accelerate progress on your most pressing priorities.
Ready Your Team
Develop skills and a shared toolset across your function and team so they can deliver on your vision.
Stay Ahead Of Change
Understand and interpret market dynamics and develop a deeper understanding of your customers and competitors.
Conquer Your Priorities
Apply proven approaches with confidence and accelerate progress on your most pressing priorities.
Ready Your Team
Develop skills and a shared toolset across your function and team so they can deliver on your vision.
Learn more
Factor Directions™
Explore
Quick Introduction
Factor Directions is a new portfolio of services tailored to your most pressing priorities, helping you and your team deliver top-notch results in record time. (1:20)
What you can expect
Fast tracking your journey to your key priorities
Validate
Ensure your strategy aligns with business goals and leverages data-driven insights with Factor local data.
Best Practice
Leverage our best-in-class diagnostics to excel where it matters most, budget smarter and make your function more effective.
Optimise
Identify where to reduce, protect, and strategically invest to drive growth and operational efficiency.
Plan
Create a clear and streamlined roadmap to meet business goals, Build effective use cases and demonstrate ROI to your board.
Validate
Ensure your strategy aligns with business goals and leverages data-driven insights with Factor local data.
Best Practice
Leverage our best-in-class diagnostics to excel where it matters most, budget smarter and make your function more effective.
Optimise
Identify where to reduce, protect, and strategically invest to drive growth and operational efficiency.
Plan
Create a clear and streamlined roadmap to meet business goals, Build effective use cases and demonstrate ROI to your board.
Latest Thought
CFO Wave of Change
Insights and Strategic Directions from 300 finance leaders in Australia and New Zealand
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Who we help
A dedicated service to the enterprise in local markets.
Persona
CIO
CMO
CTO
Data+AI
CFO
Security
Region
Australia & New Zealand
Local ANZ enterprise: ASX100, 200 & 300.
South East Asia
Local SEA enterprise + SG30.
United Kingdom & Ireland
UKI enterprise: FTSE100 & 250.
Industry
Financial Services
Public Sector
Retail
Oil & Gas
Manufacturing
Utilities
Healthcare
High Education
Telecommunication
Information Technology
Media
Consumer Goods
Methodology
Each Factor Directions service provides 3 key areas at their core
1
Strategic
Vision
Stay ahead of changing customer and market dynamics and plan for the future with leading research. You’ll get customer obsession research, customer insights, trends and predictions, market forecasts, technology and service provider landscapes, and more.
2
Tools & Frameworks
Empower your team to execute on your vision with proven strategic models and plug-and-play templates. You’ll get KPIs and peer benchmarks, assessments, strategic models, templates, and certification courses.
3
Hands-On Guidance
Accelerate progress and de-risk decisions with best practices tailored to you and your team.Factor promises to be on your side and by your side, through guidance sessions with analysts, peer discussions, events, and more.
1
Strategic
Vision
Stay ahead of changing customer and market dynamics and plan for the future with leading research. You’ll get customer obsession research, customer insights, trends and predictions, market forecasts, technology and service provider landscapes, and more.
2
Tools & Frameworks
Empower your team to execute on your vision with proven strategic models and plug-and-play templates. You’ll get KPIs and peer benchmarks, assessments, strategic models, templates, and certification courses.
3
Hands-On Guidance
Accelerate progress and de-risk decisions with best practices tailored to you and your team.Factor promises to be on your side and by your side, through guidance sessions with analysts, peer discussions, events, and more.
OUR EXPERTS
Each Factor Directions service is created to support your strategic vision and provide an edge in your functional role. Our services work together seamlessly across the enterprise to accelerate growth. Industries include FSI, Software, Cosumer, Public Sector, FMCG, Healthcare, Telecommunications, and Utilities.
Craig Baty
VP, Head of Research & Advisory
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Madeline Palmer
Editor in Chief
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Burak Cankurtaran
CTO & Technical Expert
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Darren Adams
Director of Insights & Value
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Jasmine Degan Heid
Head of Production
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Marli Lozoya
Conference Producer
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Jessie Rosenberg
Community Manager and Demographic Specialist
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Brianna Bernard
Community Manager and Demographic Specialist
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Aditya Rawat
Industry and Technology Analyst
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