As the Editor-In-Chief at Sit-Down, Madeline is in charge of broad range of strategic, editorial, and managerial tasks aimed at ensuring the production and dissemination of high-quality research content across various platforms. Her key duties include:

·       Moderating and hosting Studios and Podcasts based on in-depth research.

·       Creating and overseeing content derived from discussions at conferences and Factor’s research insights.

·       Overseeing research by Market Analysts on topics, market competitors, and understanding both vendor and end-user markets.

·       Building and maintaining a network of C-Suite connections.

·       Assisting sponsors in drafting relevant topics for Sit-Down events based on research.

·       Helping provide leadership and strategic direction for the wider content team, mentoring and training new research team members.

·       Advising the CEO and Head of Research on trending topics and strategic areas of focus for the company’s growth.

Madeline previously worked as a Senior News and Podcast Producer/Presenter at Southern Cross Austereo, where she curated and guided original content for the brand’s national news service. She also worked for SCA in Perth as Broadcast Journalist, where she covered local news from across WA. She also served as a Television News Reporter at WIN Television, working under tight deadlines to deliver daily news stories for Central Victoria, and as a Multiplatform News Reporter at the ABC, creating content for digital, radio, and television platforms.